Green Bay Packers - Titletown Development Sustainability Recommendations (2017)

Client Organization: 
Green Bay Packers
Project Location : 
Green Bay, WI
Summary of Project Idea: 

This project will accomplish one or more of the following objectives: 1) An energy efficiency audit of Lambeau Field and recommendations for energy savings, 2) A study of the soon-to-be created Titletown business promenade, which the Packers are breaking ground on outside of Lambeau Field and is scheduled to be completed in 2017, and recommendations to minimize negative environmental impacts, 3) Assisting the Packers Green Team with drafting an organizational Sustainability Strategy, encompassing all components of the Packers’ built environment and business operations. This Masters Project will have real-world implications for the Green Bay Packers sustainability goals and will, hopefully, affect GBP business operations. We believe this project has the potential to make the Packers a sustainability leader amongst National Football League (NFL) teams, expanding national exposure to environmental concerns.

The required research methodologies will vary, depending on which objectives this group attempts to research. Regardless, we believe that any of these objectives can be scoped in a manner that will ensure the work is reasonable for the 16-month period and will result in a product beneficial to the project group and the Packers.

Some useful skills and required knowledge will include:

  • Accounting principles
  • Analysis methods
  • Auditing processes
  • Building sciences (thermodynamics, heat transfer, etc), 
  • Alternate sources for required documents 
  • Alternative HVACR system configurations 
  • Analysis methods 
  • Auditing processes 
  • Basic electrical practices and safety 
  • Benchmark data resources 
  • Building construction practices 
  • Building control devices and strategies 
  • Building functionality and serviceability 
  • Building life cycle 
  • Building materials 
  • Building mechanical systems 
  • Building ownership models 
  • Building sciences (thermodynamics, heat transfer, etc.) 
  • Building systems and usage 
  • Life cycle costing 
  • Lighting systems/controls 
  • Lighting levels for space types 
  • Local jurisdictional (AHJ) requirements 
  • Maintenance practices 
  • Mechanical systems 
  • Data loggers (installation, setup) 
  • On‐site and district energy sources 
  • Energy auditing processes/resources 
  • Energy calculation methodologies 
  • Energy efficiency measures 
  • Potential efficiency measures 
  • Trending systems/trend data 
  • Pump controls and operation 
  • Unique space requirements 
  • Regulatory and reporting requirements 
  • Renewable energy 
  • Simulation software 
  • Survey design 
  • Sustainable landscape principles 
  • Utility analysis tools 
  • System integration and interactions
  • Utility rate structures and contracts 
  • Water and sewer rate structures 
  • Tax implications and expiration dates (credits, deductions, depreciation, etc.) 
  • Water efficiency measures Thermostat capabilities
The research will integrate the skills and interests of Sustainable Systems track members in Objective 1, the skills of Behavior, Education, and Communications, Environmental Public Policy, and possibly Landscape Architecture track members in Objective 2, as an assessment of consumer behavior and the necessity to work with Ashwaubenon county and Green Bay township local governmental organizations will be critical to project success, and all tracks, with particular skills from Erb students becoming an added benefit, for Objective 3. 
SEAS Program Areas: 
Environmental Policy and Planning
Behavior, Education, and Communication
Sustainable Systems
Landscape Architecture
Role for each program area: 

SS: It will be beneficial to have students from the SS track to accomplish Objectives 1, 2, and 3. SS students with interests in energy and systems thinking will help to identify energy consumption patterns, recommend efficiencies and cost savings, and create long-term sustainability strategies.
EPP: It will be beneficial to have students from the EPP track to accomplish Objectives 1 and 2. EPP students will help the group and the client better work with the local government and regulatory bodies to ensure successful group recommendations.
BEC: It will be beneficial to have students from the BEC track to accomplish Objectives 1, 2, and 3. BECers with energy consumption interests, consumer behavior at large events, and consumer behavior in public places will help the group identify areas where the client can make significant improvements in waste collection and facility design.
LA: As Titletown is a public promenade/outdoor business development, there may be an opportunity to incorporate interests and skills sets that a student in the LA track brings to completing Objective 2.

Team size: 4-6 students. We have identified 4 students so far, from SS and EPP tracks. We believe the skillsets representing in the current team members are sufficient to carry out the master's project. To further bolster our capabilities, we are actively looking for a student in the BEC track and possibly Landscape Architecture to join our team.

Professional Career Development Benefits: 

Students will gain in-depth knowledge of the inner workings of the built environment required for supporting a professional sports team. Additionally, students in this group will gain experience in energy audits and will learn how to make business recommendations which justify sustainable solutions to upper management.

Funding Sources: 

SNRE project funding and Erb Institute travel funds for 3 members.

Identify expected products/deliverables: 

We will attempt to produce the following deliverables:

  • Energy audit report and list of recommended opportunities for energy savings
    • Value: The Packers organization conducted an energy audit of its stadium operations several years ago, and it needs to be updated and potentially expanded to include the full set of Packers facilities and events. 
    • Implementation: We propose that SNRE team members carry out an energy audit on-site in Green Bay. We will develop or use existing frameworks alongside advisors, and gain skills/tools from interaction with additional University of Michigan energy and facilities practitioners.
  • Building energy efficiency and green building recommendations for new construction in “Titletown” district
    • Value: New construction provides opportunity to incorporate sustainable design concepts into Titletown buildings and infrastructure. 
    • Implementation: We will work with the Packers organization and possibly with its architecture consultants, Rossetti Architects, to identify areas of opportunity for sustainability gains in the design of Titletown buildings and infrastructure. This collaboration will begin in the early stages of our engagement with the Packers organization to keep pace with design and construction.
  • An organization-wide sustainability strategy guidelines
    • Value: The Packers organization currently does not have any long-term sustainability goals or guidelines to steer best practices. Establishing an organization-wide sustainability strategy allows for sustainability to play a more prominent role in all future business decisions. 
    • Implementation: We propose to collaborate with Packers Public Affairs Director/Sustainability Officer, Aaron Popkey, to develop a structured sustainability strategy document. Leveraging our progress in other deliverables, creating this sustainability strategy document will likely occur later in the 16-month engagement with the Packers organization.
  • Community engagement and public-facing marketing materials related to sustainability
    • Value: Raising public awareness and enthusiasm for sustainability practices is critical to implementation impact, especially with regards to post-consumer waste
    • Implementation: Work with Director of Public Affairs Aaron Popkey to engage a variety of stakeholders; create online and onsite promotion of sustainable efforts and greening of new Titletown development
Contact full name: 
Wiles Kase, Robert Kraynak, Sean Pavlik, Kavya Vayyasi
Job title: 
SNRE students
City: 
Ann Arbor
State or Country: 
MI
SEAS Faculty Advisor: 
Joe Arvai and Mark Lindquist
Contact Phone: 
(315)-542-5276
Advisor Confirmed: 
yes
Contact e-mail: 
Contact information: 
SNRE student
Master Students Involved in Project: 
  • Wiles Kase, MS Conservation Ecology/Environmental Policy and Planning
  • Robert Kraynak, MS Sustainable Systems 
  • Melissa Morton, MS Sustainable Systems
  • Sean Pavlik, MS Sustainable Systems 
  • Kavya Vayyasi, MS Sustainable Systems 
Project Status: 
Past Project