New Mobility Strategies for Ford Motor Company (2006)

Client Organization: 
Ford Motor Company
Project Location : 
Brazil, China, India, Mexico, Turkey, U.S.
Summary of Project Idea: 

The master's project team will determine a new long-term business strategy for Ford Motor Company that considers both the profitability of Ford and its impact on the global environment. They will analyze the transportation trends in regional markets throughout the world, identify new models of mobility that can fulfill the key benefits to consumers from their transportation use and create both short- and long-term business strategies for Ford Motor Company in the New Mobility market.

SEAS Faculty Advisor: 
Tom Gladwin
Master Students Involved in Project: 

Josh Nothwang, Mitsuyo Yamamoto, Sarah Hines, Jayagopi Sathyanarayanan, John Gearen, David Hobstetter, Karen Putterman, Niko Meissner

Project Status: 
Past Project