The purpose of our project is to evaluate and articulate the business case for sustainability for General Motors Company. In particular, our team will be identifying and creating sustainable practices that present opportunities for tangible and substantial financial benefit. This project is motivated by the necessity to assess risk (which includes environmental valuation) more comprehensively, to make GM more attractive to the Socially Responsible Investing community, and to link sustainability efforts to the companyâ€™s bottom-line improvements, top-line growth, and market capitalization. The target audience for the project will be GMâ€™s corporate leadership, particularly GMâ€™s Chief Financial Officer (CFO) and Chief Risk Officer (CRO). Our report will discuss why sustainability matters from a dollars and cents perspective. The teamâ€™s â€œpitchâ€ will be substantiated by data that shows how sustainability drives value into the business, while improving the companyâ€™s overall environmental and social impact.
This project would require a combination of business/finance skills, accounting, sustainability, and an understanding of the current work going on in the valuation of nature's services (e.g.: Dow & TNC) and/or environmental profit & loss statements (e.g.: Puma)
I would work closely with team, advising them on the work and mentoring them as requested, throughout the project. In order to develop the "mini-business cases," the project team would be expected to engage with/interview a diverse group of employees throughout GM. Any travel would likely be limited to driving to GM's Headquarters in Detroit, GM Technology Center in Warren, and possibly some nearby assembly plants. Interviews could also be conducted by phone. At the conclusion of the project, I would expect the team to present this to GM leadership and as well as presenting it to a global GM audience, probably via a webinar.
Expenses incurred as a result of this project would likely only be incidentals such as gas, printing, etc.
A report and supporting material that would convince our CFO that sustainability needs to be further embedded into GM.
- Rose Buss, MS Environmental Policy and Planning
- Heather Croteau, MS Sustainable Systems
- Steven Davidson, MS Sustainable Systems
- Carole Kerrey, MS Environmental Policy and Planning
- Janet Van De Winkle, MS Sustainable Systems