Green Bay Packers - Titletown Development Sustainability Recommendations (2017)

Client Organization: 
Green Bay Packers
Project Location : 
Green Bay, WI
Summary of Project Idea: 

This project will accomplish one or more of the following objectives: 1) An energy efficiency audit of Lambeau Field and recommendations for energy savings, 2) A study of the soon-to-be created Titletown business promenade, which the Packers are breaking ground on outside of Lambeau Field and is scheduled to be completed in 2017, and recommendations to minimize negative environmental impacts, 3) Assisting the Packers Green Team with drafting an organizational Sustainability Strategy, encompassing all components of the Packers’ built environment and business operations. This Masters Project will have real-world implications for the Green Bay Packers sustainability goals and will, hopefully, affect GBP business operations. We believe this project has the potential to make the Packers a sustainability leader amongst National Football League (NFL) teams, expanding national exposure to environmental concerns.

The required research methodologies will vary, depending on which objectives this group attempts to research. Regardless, we believe that any of these objectives can be scoped in a manner that will ensure the work is reasonable for the 16-month period and will result in a product beneficial to the project group and the Packers.

Some useful skills and required knowledge will include:

  • Accounting principles
  • Analysis methods
  • Auditing processes
  • Building sciences (thermodynamics, heat transfer, etc), 
  • Alternate sources for required documents 
  • Alternative HVACR system configurations 
  • Analysis methods 
  • Auditing processes 
  • Basic electrical practices and safety 
  • Benchmark data resources 
  • Building construction practices 
  • Building control devices and strategies 
  • Building functionality and serviceability 
  • Building life cycle 
  • Building materials 
  • Building mechanical systems 
  • Building ownership models 
  • Building sciences (thermodynamics, heat transfer, etc.) 
  • Building systems and usage 
  • Life cycle costing 
  • Lighting systems/controls 
  • Lighting levels for space types 
  • Local jurisdictional (AHJ) requirements 
  • Maintenance practices 
  • Mechanical systems 
  • Data loggers (installation, setup) 
  • On‐site and district energy sources 
  • Energy auditing processes/resources 
  • Energy calculation methodologies 
  • Energy efficiency measures 
  • Potential efficiency measures 
  • Trending systems/trend data 
  • Pump controls and operation 
  • Unique space requirements 
  • Regulatory and reporting requirements 
  • Renewable energy 
  • Simulation software 
  • Survey design 
  • Sustainable landscape principles 
  • Utility analysis tools 
  • System integration and interactions
  • Utility rate structures and contracts 
  • Water and sewer rate structures 
  • Tax implications and expiration dates (credits, deductions, depreciation, etc.) 
  • Water efficiency measures Thermostat capabilities
The research will integrate the skills and interests of Sustainable Systems track members in Objective 1, the skills of Behavior, Education, and Communications, Environmental Public Policy, and possibly Landscape Architecture track members in Objective 2, as an assessment of consumer behavior and the necessity to work with Ashwaubenon county and Green Bay township local governmental organizations will be critical to project success, and all tracks, with particular skills from Erb students becoming an added benefit, for Objective 3. 
SEAS Program Areas: 
Environmental Policy and Planning
Behavior, Education, and Communication
Sustainable Systems
Landscape Architecture
SEAS Faculty Advisor: 
Joe Arvai and Mark Lindquist
Master Students Involved in Project: 
  • Wiles Kase, MS Conservation Ecology/Environmental Policy and Planning
  • Robert Kraynak, MS Sustainable Systems 
  • Melissa Morton, MS Sustainable Systems
  • Sean Pavlik, MS Sustainable Systems 
  • Kavya Vayyasi, MS Sustainable Systems 
Project Status: 
Past Project