Mobilizing New Mobility Innovation, Industry Development and Consumer Uptake for the Detroit Region (2014)

Client Organization: 
Ford Motor Company
Project Location : 
Greater Detroit Area/ SE Michigan
Summary of Project Idea: 

Rapidly-urbanizing emerging markets are increasingly experiencing transportation-related challenges ranging from congestion to air pollution to social inequality.  At the same time, the rise of mobile technology and the increasing role of enterpreneurship has lead to a boom in new mobility innovations that are changing the face of a traditionally highly-regulated industry.  This master's project team sought to develop an understanding of what promotes and inhibits successful entrepreneurial ventures in the new mobility space and how these factors vary across different geographies.  The team focused on case studies from Brazil, China, India, and South Africa.  Based on its findings, the team developed a resource to help entrepreneurs start and grow new mobility ventures that create environmental and social improvements by leveraging mobile phone and internet technologies.  

SEAS Program Areas: 
Environmental Policy and Planning
Behavior, Education, and Communication
Sustainable Systems
SEAS Faculty Advisor: 
Peter Adriaens, Ross School of Business and Susan Zielinski, SMART
Master Students Involved in Project: 
  • Aaron Desatnik, MBA
  • Therese Miranda, MBA/MS Sustainable Systems
  • Lizzie Reisman, MBA/MS Behavior, Education and Communication
  • Jason Sekhon, MBA/MS Environmental Policy and Planning
  • Sam Shingledecker, MS Sustainable Systems
Project Status: 
Past Project