Sustainability at Banorte: A Comprehensive CSR Strategy (2011)

Client Organization: 
ImpactOmh and Banorte
Project Location : 
Summary of Project Idea: 

Driven by a number of factors including internal strategic priorities, the macroeconomic environment and the role of the IFC as an important stakeholder, Banorte, the largest Mexican-owned bank in Mexico, was keen to pursue a comprehensive corporate social responsibility (CSR) strategy. The Banorte master's project team worked closely with the lead client ImpactOmh, a consulting firm with close ties to Banorte's leadership, to develop a CSR strategy that encompassed four pillars: environmental responsibility, equality and governance, community commitment, and value chain. The team performed industry analysis of best practices on both a global and regional scale and conducted a series of early-stage as well as mid-implementation organizational data analyses. The results were a CSR strategy that included a set of immediate and long term initiatives, a tool for evaluation and prioritization (based on the five variables: investment, implementation, time, risk, and impact), and recommendations on stakeholder engagement and change management.

SEAS Program Areas: 
Environmental Policy and Planning
Sustainable Systems
SEAS Faculty Advisor: 
Deborah Burand and Rick Bunch
Master Students Involved in Project: 
  • Laura Frey, MBA/MS Environmental Policy and Planning
  • Marcos Mancini, MBA/MS Sustainable Systems
  • Tina Tam, MBA/MS Environmental Policy and Planning
  • Jeremy Taub, MBA/MS Sustainable Systems
Project Status: 
Past Project