Sustainability Business Case (2014)

Client Organization: 
General Motors Company
Project Location : 
Ann Arbor and surrounding Detroit Metropolitan area
Summary of Project Idea: 

The purpose of our project is to evaluate and articulate the business case for sustainability for General Motors Company. In particular, our team will be identifying and creating sustainable practices that present opportunities for tangible and substantial financial benefit. This project is motivated by the necessity to assess risk (which includes environmental valuation) more comprehensively, to make GM more attractive to the Socially Responsible Investing community, and to link sustainability efforts to the company’s bottom-line improvements, top-line growth, and market capitalization.  The target audience for the project will be GM’s corporate leadership, particularly GM’s Chief Financial Officer (CFO) and Chief Risk Officer (CRO). Our report will discuss why sustainability matters from a dollars and cents perspective. The team’s “pitch” will be substantiated by data that shows how sustainability drives value into the business, while improving the company’s overall environmental and social impact.

SEAS Program Areas: 
Environmental Policy and Planning
Sustainable Systems
SEAS Faculty Advisor: 
Tom Gladwin
Master Students Involved in Project: 
  • Rose Buss, MS Environmental Policy and Planning
  • Heather Croteau, MS Sustainable Systems
  • Steven Davidson, MS Sustainable Systems
  • Carole Kerrey, MS Environmental Policy and Planning
  • Janet Van De Winkle, MS Sustainable Systems
Project Status: 
Past Project