Ecosystem Management Initiative

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Tools to Use in Working with the Media

Thinking about w orking with the media

Press Release

How to write a press release
Structure of a press release
Why good quotes matter
Two sample press releases

Media Advisories

How to write media advisories
Two sample media advisories

Op-Ed

How to write op-eds
Three sample op-eds

Backgrounders

How to write backgrounders
Sample backgrounder

Stages of the Collaborative Process

Getting Started

Organizing and Managing the Process

Learning about the Issues

Making Decisions

Assessing Progress

Lessons Learned Home

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