The Environmental Media Association (EMA) was founded in 1989 to function at the intersection of media and the environment to provide a unified voice for our planet through entertainment, storytelling, and education. In 2004, the EMA created the Green Seal Certification Program, which awards film and television sets for their sustainable production initiatives, and provides an incentive for the industry to shift towards environmentally friendly practices. A study conducted by the Sustainable Production Alliance found that the production of every big-budget film has a carbon footprint averaging 3,000 metric tons (Carbon Emission of Film and Television Production, 2021). That rate of emissions is equivalent to the energy used by 400 single-family households in a year. Their findings prompted a partnership between the EMA and the University of Michigan’s School for Environment and Sustainability (SEAS) to analyze and refine the EMA Green Seal for Production (GSP). Our team evaluated the metrics of the GSP to measure its accuracy, considering recent technological innovations, as well as to increase the amount of quantitative data available on the film industry’s sustainability efforts. To do so, we conducted a literature review on sustainability initiatives within the industry, carried out a qualitative analysis that included interviews with sustainability professionals, and performed quantitative analyses on past GSP submissions. Our research informs how the EMA can move forward with awarding the GSP and encouraging studios to engage in sustainable production habits; all the while considering how the advancement of technology will impact future sustainability initiatives. We recommend maintaining commonly adopted GSP practices as baseline requirements and revising the standards for practices with lower adoption rates to better recognize incremental progress, as well as revising future iterations of the GSP to better reflect scientific research.