CapShift is a platform that empowers philanthropic and financial institutions, along with their clients, to mobilize capital for social and environmental change. It was founded with the idea that there needed to be a better way to give away and invest large sums of money in ways that benefit society and the environment. In 2020, they focused their energies on developing a racial justice framework to facilitate funding of racial justice-related opportunities. In 2021, their focus is on funding climate change mitigation and adaptation opportunities. In 2022, their focus is on funding agrifood solutions. Our team’s focus was on these 2021 and 2022 goals.

The SEAS Team (“the team”) agreed to work with CapShift to develop primers (reports) with the goal to change HNWIs’ investing behavior such that they would allocate more of their funds to climate- and agrifood-focused sustainability investments. These primers incorporated learnings from sustainability curriculum, behavior change psychology, and more to support our audience’s behavior change to invest more philanthropic capital in fighting climate change and improving our agrifood system. To achieve this goal, the team employed a phased approach to produce a series of deliverables which CapShift finalized into a published primer which they disseminated online.