Building Green for the Future, Volume 2 : Hotel Development and Operations in North America (2007)
The hotel industry is massive, greatly impacts the environment, and is composed of autonomous entities - lenders, investors, developers, owners, operators, and franchisees - who work independently to implement isolated practices and policies. To overcome communication challenges with disparate stakeholders and to promote sustainable procedures in the industry, incentives such as increased cost-savings and improved customer experience are needed to encourage collaboration. Such incentives will produce more efficient, less wasteful building design, construction, and operation practices. To bridge the communication and education gap, we wrote nine sustainable hotel case studies that highlight best practices in the industry regarding building design, construction, operation, and marketing techniques. Each case study evaluates buildings and operations using criteria similar to LEED as well as financial information, and also evaluates consumer response associated with hotel sustainability efforts. To present conclusive evidence, we also analyzed commonalties and differences that were revealed in each hotel type category, region, and brand. As a result, we were able to show that sustainable building construction and operation procedures increase cost-savings and can improve customer satisfaction, thereby increasing the likelihood of collaboration between hospitality industry stakeholders.
Jackie Pitera, MBA/MS Sustainable Systems
Michele Diener, MBA/MS Policy and Behavior
Amisha Parekh, MBA/MS Policy and Behavior