has created a unique product, the GO 2 . The GO 2 instrument enables commercial
& industrial (C&I) customers to offset their energy use by purchasing renewable energy
certificates in the form of Guarantees of Origin. In addition to the standard Guarantee of
Origin instrument, GO 2 includes a project financing component which funds the
construction of renewable energy projects, thereby leading to “additionality”. However,
as GO 2 is a new product, there is an opportunity to drive customer adoption and increase
awareness of how GO 2 can provide value to customers. The objective of this project is to
provide ECOHZ with financial and marketing tools to better illustrate the economic and
environmental value provided to C&I customers by the GO 2 product.