National Park Service (NPS) units across the U.S. receive hundreds of thousands
of visitors annually, but visitor demographics have generally not matched the
increasing diversity of the U.S. population. The purpose of this study is to provide
the NPS and community-based organizations (CBOs) with useful information and
tools to improve their outreach efforts through partnerships.
This study focuses on the Los Angeles metropolitan area because of its diverse
population and relative proximity to several national park sites. In addition to the
review of relevant literature and examination of model partnership programs,
the study is based on interviews with NPS staff and 15 CBOs representing
faith-based organizations, female organizations, urban nature centers, and
youth organizations. While our interviews covered multiple topics, the primary
focus was on the challenges and benefits to partnerships. Despite recognition
of perceived barriers, all interviewees were interested in building partnerships.
Furthermore, both NPS and CBO participants saw common benefits afforded by
such arrangements.
Our recommendations focus on three domains of effort for NPS focus: improving
information exchange, strengthening logistical support, and enhancing cultural
awareness and staff diversity. By addressing these areas, we believe that the NPS
will facilitate partnerships with community-based organizations and meaningfully
engage underserved audiences not currently visiting national parks.