Sustainability at Banorte: A Comprehensive CSR Strategy (2011)
Driven by a number of factors including internal strategic priorities, the macroeconomic environment and the role of the IFC as an important stakeholder, Banorte, the largest Mexican-owned bank in Mexico, was keen to pursue a comprehensive corporate social responsibility (CSR) strategy. The Banorte master's project team worked closely with the lead client ImpactOmh, a consulting firm with close ties to Banorte's leadership, to develop a CSR strategy that encompassed four pillars: environmental responsibility, equality and governance, community commitment, and value chain. The team performed industry analysis of best practices on both a global and regional scale and conducted a series of early-stage as well as mid-implementation organizational data analyses. The results were a CSR strategy that included a set of immediate and long term initiatives, a tool for evaluation and prioritization (based on the five variables: investment, implementation, time, risk, and impact), and recommendations on stakeholder engagement and change management.
Laura Frey, MBA/MS Environmental Policy and Planning
Marcos Mancini, MBA/MS Sustainable Systems
Tina Tam, MBA/MS Environmental Policy and Planning
Jeremy Taub, MBA/MS Sustainable Systems