Paul Hickman founded Urban Ashes (UA) in 2009, manufacturing wood products from urban salvaged wood. This process was inspired in the wake of the Emerald Ash Borer, which launched its devastating impact in 2002 near Detroit, Michigan. Within the United States, wood from urban trees and wood products from deconstructed buildings is seen as a burden by municipalities, and is largely handled as if it is a waste product. An estimated 64% of above-ground tree biomass in the state of Michigan is merchantable, and the financial, social, and sustainable benefits derived from a circular economic system are great. In the state of Michigan alone, these annual benefits are estimated to be: 1.7 million tons of lumber; 1.26 million board feet of lumber; 1.54 million metric tons of carbon sequestered; $27.6 million USD; dozens of jobs, and many for returning citizens. Long before the concept of the triple bottom line became mainstream, Paul and Urban Ashes were marrying profit with deep-rooted consideration for, and prioritization of, people and the planet. This approach manifested as The Circular UrbanWood Triconomy™ (CUT) model, a business framework based on the triple bottom line that seeks to measure and improve outcomes related to social, environmental and financial ends. The CUT model is customized for the urban wood economy, and seeks to increase environmental sustainability, social equity, and economic diversity. This report seeks to highlight the benefits and make the case for the adoption of the CUT model in small- and middle-sized cities through a combination of analysis of work completed and actions taken by Urban Ashes, as well as positing models that have potential to drive outcomes related to the CUT Model.