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EAS 677.002 - Strategic Comm & Design for Impact

Description

Employers in the sustainability field are increasingly seeking individuals who not only understand the science and solutions needed to solve the world’s most pressing environmental challenges but also who have the communications and storytelling skills to make science and sustainability more accessible to the public. 

To address this critical and growing need, we’ve designed a skills-based course to help students develop the expertise needed to communicate science effectively in real-world scenarios across a number of channels. Through this course, students will learn: media pitching and live interviewing skills; how to leverage social media channels; graphic design; web; and photography/videography skills to present information in a visually compelling way. We will also discuss how to establish a personal brand and how to position yourself as a thought leader in your field. 

Students will learn how to craft compelling and informative stories, infographics, community outreach materials, op-eds, and press releases to bridge the gap between science, sustainability, and the general public. 

Whether you want to be in academia, business, nonprofit work, or community engagement, strong communications skills are critical to making a lasting impact. 

There are no prerequisites for this course, and it is open to graduate students in all SEAS specializations.

Course Term
Winter 2026
Credit Hours
2
For more course details, log in using your U-M credentials.
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University of Michigan
School for Environment and Sustainability
Dana Building
440 Church Street
Ann Arbor, MI 48109
(734) 764-6453
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