An enduring challenge for a truly sustainable society is creating one where people want to live. While an austere existence may be an ecological necessity, people won't eagerly pursue it if presented solely as a means of survival.

The core issue here is psychological:

• How do we reframe and promote a sustainable existence so people not only accept it, but actively seek it out?
• How do we support people in building this society as soon as possible?

These questions are explored through the lens of a behavioral challenge, rather than a political or technological one.

To meet this challenge, the course will review various behavior change strategies, including some in early stages of development. Emphasis will be placed on achieving durable and expanding behavior change—where changes persist long after intervention programs end and lead to new sustainable behaviors.

Examples of such lasting and growing behavior change will be provided at the:

• Individual level
• Neighborhood level
• Community level

Behavior change will be further studied through the local, recently developed A2Zero carbon neutrality initiative.