SEAS Events

From Scroll To Action: Crafting Environmental Communications with Content Creator Alex Haraus

Thursday, March 19, 2026
1:00-3:00 p.m.
Michigan Union, Kuenzel Room
530 S. State St.
Ann Arbor, MI 48109

In this workshop, Haraus will break down how social media can be used as a powerful tool for environmental action. Drawing from real-world campaigns and digital trends, he’ll explore what makes content resonate, how ideas spread online, and how creators turn social media content into momentum for change. Attendees will gain practical insights into storytelling, strategy, and the mechanics of viral content, while learning to communicate environmental issues in ways that motivate people to care and act.

About Haraus

Alex Haraus is the creator and impact strategist who knows how to captivate and lead global audiences to meaningful action through social media. He has developed strategies that break beyond echo chambers and welcome new audiences, equipping everyday people with clear pathways to participate in real change for our planet at local, state, national and global levels. Haraus collaborates with grassroots volunteers, mission-driven brands and national organizations using proven organizing strategies and data-driven analysis to drive consistent, large-scale participation for environmental causes. His down-to-earth approach has led over 15 million people to action over the last 6 years and been recognized by Forbes Under 30, Grist 50 and SXSW.