A strange thing is happening to many environmental leaders: They are receiving calls of support from conservative rural residents who oppose data centers in their communities because of environmental concerns. 

This is unusual because the environmental movement has had a problem aligning with rural, conservative Americans for at least a generation, despite the fact that rural residents on average spend more time outside than urban dwellers, more directly connecting and interacting with natural resources.

While the reasons for this rural/environmental disconnect are complex and deep, the dynamic may be changing due to an unexpected disturbance: the siting of data centers and their potential impact on water. This creates a generational opportunity if approached strategically.

Water is what unites people across the region, regardless of race, gender, age, politics, or other demographics. The water impacts from data centers can be extreme and are poised to grow.

Water usage onsite at data centers — which is generally for cooling servers — varies widely based on the technology used. It can range from 150,000 to over 5 millions gallons per day, with the latter quantity equivalent to the demand from a small city, according to the Environmental and Energy Study Institute.

Data centers draw water from numerous sources, including municipal water supplies, groundwater via wells, and direct connections to surface waters. Each supply choice, and option for water disposal after use, has its own impacts locally and sets off alarm bells in the communities that have data centers or proposals for them.

Unfortunately, using less water onsite through advanced technology typically leads to using far more water for data centers’ enormous power needs offsite if the power comes from fossil fuels or nuclear. This is typically where the most water usage occurs.

Why data centers are threat, opportunity for Great Lakes

Overall, the almost unfathomable scale and growth of data centers is poised to put a strain on local and regional water supplies, and communities — particularly in rural areas — are noticing.

In part due to local impacts, data centers have exposed weaknesses in our water policies in Michigan and the region including:
• Lack of disclosure. We often don’t know how much water data centers are consuming or will consume.
• Lack of standards. Permits are often not required, let alone assurances of water protection in terms of quality and quantity.
• Lack of connectivity. We treat surface water and groundwater separately (which is not true in natural systems) and do not manage holistically.

More philosophically, the data center proposals in the Great Lakes watershed have exposed what many of us in the water community know: sitting in the middle of the world’s largest surface freshwater system has created an illusion of abundance and contributed to an often lax approach to water protection.

While water advocates would undoubtedly prefer to not be dealing with the threat that data centers pose to our water and way of life, there is a teachable moment and opportunity that is revealed by the community pushback.

The possibility exists for a united, powerful front to modernize our water policies and practices, beginning at the local, state, and regional levels.

The key to unlocking this potential is to build enduring partnerships, listen to the real interests and concerns of rural communities, and utilize the natural connections that water creates to guide us forward.

This article first appeared on Planet Detroit and is republished here under a Creative Commons Attribution-NonCommercial 4.0 International License.