Avik Basu's research interests include understanding the differences between experts and laypeople in environmental decision-making, designing sustainable developments to be more acceptable to rural residents, promoting the adoption of sustainable transportation, and designing environments that simultaneously enhance individual and communal well-being. Over the last decade, he has been part of a collaborative effort to develop a framework, known as the Reasonable Person Model (RPM), to help practitioners from various disciplines become better at creating conditions that improve human well-being. Avik earned a Ph.D. in Environmental Psychology and a Master’s in Electrical Engineering both from the University of Michigan.